The Cloud Marketplace of the Future

In the cloud era, data backup has become the lifeline of every IT service. Everything runs through the cloud now — email, files, records, customer data, and more.

Protecting data is essential for business continuity, legal compliance, and reputation. When data is lost, businesses don’t want excuses—they want fast recovery.

How big is the opportunity when it comes to cloud backup? Pretty big, according to this finding from Gartner:

“By 2028, 75 percent of enterprises will prioritize backup of software-as-a-service (SaaS) applications as a critical requirement, compared to 15 percent in 2024, according to Gartner, Inc,” in its report Gartner Predicts 75% of Enterprises Will Prioritize Backup of SaaS Applications as a Critical Requirement by 2028.”

Pax8 recognizes the impact data loss has on its partners and has built a marketplace to help address this challenge.

“Cloud” Doesn’t Mean “Protected”

The problem is that many still assume “cloud” means “protected.” It doesn’t. Microsoft 365 or Google Workspace promise uptime, not a safety net. When a file is deleted or a ransomware attack locks systems down, only a real data backup stands between a Managed Service Provider (MSP) and a customer who would otherwise be scrambling.

Pax8 has built its Marketplace around that idea, with continuity as an invaluable solution. Partners can choose from data backup tools they already trust — such as Acronis, Axcient, Commvault, Dropsuite, Veeam — all managed through a single platform.

Pax8 simplifies a jumble of complexities - and streamlines it into just one dashboard, one bill, and one support line. Breaking through a byzantine process matters to MSPs who spend days putting out fires and nights answering alerts.

Ransomware, which continues to grow as a threat, remains among the biggest reasons to stay sharp. Attackers are clever enough now to hunt for backup files and corrupt them. And with AI emerging as a weapon for malicious attacks, the stakes are growing ever higher.

It May not be Glamourous, but it’s Essential

Without a second, verified copy — one that’s isolated and immune — data recovery becomes impossible. Pax8 provides its partners with best-in-class continuity solutions to maintain clean,

consistent, and ready-to-restore data backups. It may not necessarily be glamorous work, but it’s what saves clients when everything else breaks.

With the platforms it has built, Pax8 helps take the weight off with automation, fast setup, and responsive human support — people who answer the phone instead of hiding behind forms.

The company also gives partners sales tools, training, and white-label materials, so they can show clients why business continuity isn’t just another add-on.

You can find more information on Pax8’s support for resiliency and how to become a partner.