The Cloud Marketplace of the Future

IT infrastructure is in the middle of its biggest shake-up since the punch-card days—driven by the cloud and supercharged by AI and intelligent agents. For MSPs and small business owners, it’s a turning point.

Businesses are doubling down on Microsoft Azure and Amazon Web Services (AWS). The smart move for MSPs? Shift from managing hardware to managing intelligence.

Pax8 is now clearing a wide path for MSPs to make that shift. The Marketplace is designed to give them the tech, sales and marketing tools to take advantage of double-digit percentage growth in the cloud. Pax8 handles a lot of heavy lifting so MSPs can work with their clients as trusted advisors.

The Data Tells the Story

Gartner found that the public cloud services market will grow by a whopping 21.5 percent in 2025 driven by advances in AI and multicloud environments.

"The use of AI technologies in IT and business operations is unabatedly accelerating the role of cloud computing in supporting business outcomes," Sid Nag, Gartner's vice president analyst, said of its findings. In fact, Gartner predicts an overwhelming 90 percent of all organizations will adopt a hybrid cloud by 2027.

Azure and AWS provide businesses with scalability, security and intelligence that organizations now find essential. More than just cloud platforms, Azure and AWS have become essential to the modern MSP stack because of their flexibility, security and intelligent delivery.

In fact, Pax8 CEO Scott Chasin has called this the “Managed Intelligence Era.”

More Than Just Talk

But more than just talking about it, Pax8 has developed real-world, ready-now tools, strategies and blueprints for MSPs including:

• Pax8 Academy education and training in Azure and AWS to propel partners into this new era;
• Sales tools, including single-invoice billing capabilities for MSP customers on both Azure and AWS;
• Simplified bundling of third-party tools on those cloud platforms, such as Nerdio and MontyCloud;
• And marketing support that includes white-label marketing and co-selling.

Training and education opportunities for MSPs are a key example. Pax8 offers both in-person and virtual bootcamps for Azure and MSPs. AWS bootcamps focus on guiding MSPs through the various complexities involved and ultimately deliver tailored, accelerated solutions; Pax8 Academy additionally provides on-demand offerings, like a four-part tech series that covers identity services and S3 storage, Win Server migrations and GenAI. Pax8 Academy’s offerings for Azure include technical training and “Azure Demystification.”

These training areas ensure MSPs get both the bigger picture as well as the nitty-gritty details needed to get the most out of this massive shift to AI and cloud infrastructure.

In the Agentic AI and cloud infrastructure era, easy bundling of security, infrastructure and support allows MSPs to spend more time, effort and investment with customers on solving problems and building a long-term business architecture. MSPs who are focused on the SMB space see their customers leaning into Azure or AWS platforms. In some instances, customers are seeking Azure solutions for remote desktop deployments; in others, SMB MSPs are moving on-premise workloads to the cloud.

MSPs can partner with Pax8, or learn more about its program, here.