The Cloud Marketplace of the Future
How Pax8's Copilot Blueprint Stokes ROI for MSPs
Data now underscores the value of Microsoft 365 Copilot as a key to improving workplace efficiency and satisfaction - not to mention ROI. Pax8 has created a straightforward path for MSPs to leverage it to its maximum potential.
September 8, 2025
Author: Ed Moltzen

Higher growth, better win rates, and increased customer retention have long been key to IT channel success. Now, all of these benefits have been combined into a now well-established industry solution: Microsoft Copilot Chat.
And Pax8 has turned Copilot and its AI-powered productivity into immediate benefits for partner MSPs and their customers.
The numbers for Copilot tell a big part of the story.
More Opportunities, Higher Win Rates and Customer Retention
In a report this year by Forrester Research, “The Total Economic Impact Of Microsoft 365 Copilot,” the benefits are spelled out:
“After the investment in Microsoft 365 Copilot, the organizations (interviewed) experienced transformations in revenue growth, operational efficiency, and people and culture elements. Key results from the investment that drove revenue growth included increased qualified opportunities, improved win rates, and enhanced customer retention,” Forrester wrote.
“Organizations reduced operating costs by empowering people to transform their administrative and specialized tasks, leading to higher efficiency and efficacy.”
Copilot Chat is intuitive and free to use, providing users with AI-powered assistance for writing, organizing, communicating, and exploring AI, all with enterprise-grade security. It allows them to get started instantly without a license, while using agents and prompts to automate workflows, summarize documents, and generate images.
A Detailed and Differentiated Approach
Among the fastest ways for Managed Service Providers (MSPs) to deliver these game-changing benefits is to leverage Pax8's differentiated approach.
Pax8 has developed a comprehensive roadmap for MSPs regarding Microsoft Copilot.
This includes providing M365 Copilot licenses for partners with annual upfront agreements, as well as multiple Copilot license types—including Business Standard, Business Premium, and Copilot Chat itself—with free, secure AI chat powered by GPT-4 and enterprise data protection.
MSPs who sign on also receive educational resources and training, including a customer-ready Copilot kit, an AI readiness assessment, a Copilot ROI calculator, and Pax8's AI Readiness Playbook — a comprehensive guide for getting started with AI and Microsoft Copilot.
In fact, Pax8's Copilot ROI calculator could become as much of a game-changer as the technology itself. MSPs can use this calculator to show how much money and time a customer or potential customer can save depending on the size of their organization and what it pays employees, as well as how many “power collaborators” work there.
It's hard to miss the value Copilot delivers to their customers.
“Overall, this solution addresses key challenges in modern workplaces, including managing information overload, minimizing routine tasks, and streamlining key business processes,” Forrester concluded.