The Cloud Marketplace of the Future

AI is reshaping how Managed Service Providers (MSPs) operate, compete, and grow. The next steps MSPs take in the near term will be critical. To stay ahead of competitors as AI technology advances - seemingly at light speed - channel partners must see AI at the core of their success strategy. Embracing partners like Pax8 is becoming increasingly strategic.

As CRN recently reported, "AI has moved out of the realm of buzzword and into prime time," as vendors integrate more AI features and capabilities into their products and services.

Nearly every major player across the tech industry is now leveraging AI to improve servce automation, enhance security operations, boost productivity and better analyze customer behavior.

Microsoft, for example, has put Copilot at the heart of its productivity suite. That is beginning to alter the day-to-day workplace, with businesses of all sizes moving to adopt and adapt. Microsoft Copilot helps business users save time by making everyday tasks—like writing emails, analyzing data, or preparing for meetings—faster and easier. It’s integrated tightly into Microsoft 365, providing immediate benefit to most businesses.

Get It Right Now, Or You’ll Pay For It Tomorrow

Consider Pax8’s AI Readiness Playbook. In it, Pax8 says, “The workforce is ready to take advantage of AI, recognizing its potential to boost productivity and delegate work...With the right approach, AI can enhance employee capabilities and productivity.”

As the AI Readiness Playbook points out, it took ChatGPT about three months to attain the same level of adoption as it took cell phones 16 years.

Pax8 provides step-by-step tasks that MSPs should take to ensure they and their customers can get started successfully with Copilot. And then it gives them the tools to do it.

The Digital Marketplace is Essential

For MSPs, leaning into the right marketplace is key. And going digital is increasingly becoming essential.

According to a recent study by Channelnomics sponsored by Pax8:

“Marketplaces and digital sales platforms provide a wealth of information about customers’ purchasing history and future needs,” the report found. “Through analysis of purchased and installed products and services, recurring consumption-pattern analysis, data telemetry, and gap analytics, partners can learn much about their customers’ needs and shortcomings to drive future sales and improve value experiences.”

MSPs should consider Pax8’s approach. Not only does Pax8 provide access, NFR licenses, sales tools and education - but it also provides perspective on MSP selling strategies that often prove to be a difference in attaining success.

You can find more information on becoming a Pax8 partner here.