The Cloud Marketplace of the Future

Managed service providers (MSPs) are looking at continued historic growth - a veritable firehose of opportunities - that promises opportunity, but also presents a significant challenge as they march into the second half of 2025.

Pax8 is ready.  Its online tools, AI-driven platforms and focus on the business needs of MSPs gives its channel partners the ideal destination.

Growth momentum points to Marketplaces  

According to Channelnomics , “Digital sales platforms and marketplaces are facilitating expanded attached and follow-on sales. That’s because they make it easier for solution providers to upsell and cross-sell additional products and services.”

And the amount to upsell and cross-sell keeps growing by significant amounts.

Canalys has found that global spending on cloud infrastructure - AWS, Azure and Google platforms - hit more than $90 billion in the first six months of 2025 alone.

Amid all of this, marketplaces are proving to be critical for MSPs to not just stay ahead of, but also outpace competitors and accelerate their own growth and profitability.

Pax8 powers simplicity, efficiency, profitability for MSPs

Pax8 is now providing customizable product showcases for MSPs through Storefronts. Storefronts deliver a one-of-a-kind experience for MSPs and their self-service customers, enabling greater efficiency and scalability when they need it most.

Pax8 has also created a one-of-its-kind tool for MSPs to create their own customizable Storefront for self-service customers to find and purchase cloud-based IT on a 24-7 basis, whether additional security seats or productivity apps. Additionally, Public Storefronts could be viewed as an extension of the original Storefronts. It allows partners to showcase their offerings to prospects outside of the Marketplace itself.

Opportunity Explorer is a key example of the work Pax8 has done to simplify solution delivery for MSPs. Within the Marketplace , Opportunity Explorer gives its MSP partners an AI-driven dashboard and mapping tool. With a few clicks, it allows MSPs to see clients’ specific solution needs and products available in the marketplace.

It’s a visual tool, and, within minutes, lets Pax8 partners match clients’ needs to solutions that fit. On top of that, it helps MSPs build the solution, price out costs and recommend selling price on a seat-by-seat basis.

As with Opportunity Explorer, Pax8 has introduced Storefronts, designed with an intuitive dashboard to help users identify client-specific opportunities for various solutions. According to the company, customers primarily use the storefront to research solutions, compare costs, and explore integration options. When they're ready to implement a solution, they collaborate with MSPs to handle deployment.

Topping it off, Pax8 has invested significantly to make its platform the place for MSPs to enhance their training and education through Pax8 Academy and other in-person or on-demand events throughout the year.

More Pax8 products to optimize your business and growth as an MSP can be found here. MSPs who want access to the Pax8 marketplace for growing their business can find more information here.