The Cloud Marketplace of the Future

In an era of sweeping advances in IT, two business solutions still drive growth and carry significant strategic weight: customer relationship management (CRM) and enterprise resource planning (ERP).

Channel partners feel that pressure every day, especially when clients expect more than basic support.

Pax8’s Launchpad solution helps partners meet those expectations without having to build a consulting practice from scratch.

Business Application Implementation and Support

Launchpad focuses on two Microsoft Business Applications: Sales Pro and Business Central. It’s part of Pax8’s Professional Services model that can act as an extension of a partner’s business and make Microsoft Dynamics 365 easier to deliver than ever.

It’s built for partners who want to offer ERP or CRM solutions but don’t have the people or bandwidth to take on a full deployment. Instead of turning clients away, partners now have a workable option.

Launchpad offers two pathways. A partner can sell the system and let the client work through a guided self-implementation. Or the partner can bring Pax8’s Professional Services team to run the project at a fixed price and a fixed scope. In either case, the partner remains the primary relationship. (This model is one of the benefits to partners of Pax8’s Voyager Alliance program.)

That structure gives partners a real competitive edge. It opens doors to bigger projects and steadier revenue. And it lines up with what buyers say they want.

Why It’s So Important: Growth Opportunities

CRM demand continues to climb. Deloitte’s “Importance of Relationship Activation” report earlier this year found that most customers prefer brands that tailor their experience. ERP spending is rising too. In its “2025 Tech Value Survey,” Deloitte reported that 43 percent of surveyed companies plan to invest in ERP, up from 35 percent the year before. Nearly half of the businesses experimenting with AI are also expanding ERP.

Launchpad’s value shows up in the details. Small and midsize businesses often avoid ERP or CRM because the consulting work drags on, expands in cost, or becomes confusing. Launchpad trims those risks. It defines the work, the deliverables, and the price. Combined with the Pax8 Marketplace - which helps partners extend their reach and grow - complexity becomes significantly neutralized.

It’s About Business, Not Devices

The program also meets partners at their level. If a partner needs skills, Launchpad provides training and sales guidance. If the stumbling block is project complexity, Launchpad offers several implementation tracks—self-guided, partner-led, or Pax8-led. If revenue is the question, Pax8 shows partners how to build services around the application itself, not just licenses.

This marks a shift. Instead of fixing devices, partners help shape how a business works. Dynamics 365 and Power Platform give them leverage—automation, workflow improvements, better decisions, and stronger client relationships. And since Pax8 handles the project work when needed, partners don’t have to stand up their own ERP or CRM team.

Partners can find more information about Pax8’s approach to Professional Services and Dynamics 365 here.