The Cloud Marketplace of the Future

Like every other aspect of a partner’s business, marketing is becoming more complex—and more critical—almost by the hour.

But bandwidth and staffing constraints can quickly become costly.

According to IDC: “Marketing leaders are prioritizing existing customer relationships and cutting costs, rather than aggressive growth strategies. This disconnect between corporate objectives and marketing’s internal goals limits chief marketing officers’ ability to lead strategically.”

Pax8 has seen these challenges firsthand. It provides resources like its Microsoft Playbook and Microsoft Security Hub, each simplifying partners’ work.

It has now taken a major step to help partners address marketing challenges through its partnership with Channext.

Channext provides a partner success platform that connects vendors, distributors, and partners through a straightforward solution.

For Pax8’s Microsoft partners, the days of struggling with limited time and resources to execute effective marketing campaigns are over. With the Channext marketing platform, partners gain access to automated marketing that scales easily.

This approach allows Pax8 partners to syndicate Microsoft content across social channels and websites with no cost and minimal effort. Once onboarded to the Channext marketing platform, partners simply navigate to the Pax8 Microsoft solution area and let Channext handle the rest.

Tailored posts, landing pages, and marketing collateral are automatically delivered to prospects and customers—without hiring additional staff or pulling existing teams away from other critical projects. The result: partners keep their brand, solutions, and value front and center while staying focused on priorities such as AI, security, and delivering measurable return on investment.

The Pax8/Channext partnership enables proactive growth, transforming partners from reactive to proactive in marketing and business development. It also keeps up with technology, with AI-optimized campaigns that provide real-time insights. Now that managed intelligence is a critical path forward for partners, it’s even more critical.

Across the Microsoft Cloud stack, the Channext platform can specifically target modern work, Azure, Dynamics, security, and the Copilot solution areas, integrating with Pax8’s OneCloud-guided growth.

This makes it not just marketing, but strategic marketing, and just as important. Partners don’t need to jump through hoops or wait for manual approvals or collateral.

It’s been designed to take the registration process less than three minutes from start to finish.

Pax8, through its Channext partnership, has worked to bridge the gap between partners’ day-to-day reality and unmet needs.

“The urgency to resolve these disconnects is more than just about staying competitive. It’s about asserting marketing’s place at the heart of business transformation,” IDC found.

Start selling more Microsoft solutions with Channext's automated marketing. Registration is easy, and all costs are covered by Microsoft.