The Cloud Marketplace of the Future

When it comes to strategic growth, Microsoft CSP renewals are among the most time-sensitive opportunities that partners will face this year.

According to Microsoft, nearly half of Microsoft 365 customer seats renew between January and March, often requiring 90 days or more to plan and execute. That makes the current renewal window not just urgent, but pivotal.

​Partners that act early are best positioned to shape outcomes—for both their customers and their own business.

More Than a Box to Check

​Renewals are more than an administrative task or a box to check. They give partners a chance to update how customers work, tighten security, and bring environments onto a more consistent, manageable foundation.

In practice, that often means moving customers from Business Basic or Business Standard to Business Premium or mapping out a path to E5—the enterprise-level subscription plan —when it makes sense. Right now is the sweet spot for MSPs to position Microsoft 365 Business Premium. Microsoft 365 bundled with Copilot is now available in the Pax8 Marketplace, bringing the full premium Copilot experience to SMB clients at a reduced entry point. However, the window is narrow to lock in promotional pricing. And starting July 1, 2026, Microsoft is increasing the price of both Business Standard and Business Basic licenses.

Available until March 31, 2026:

• Microsoft 365 Business Premium + Copilot bundle: $32/user/month (25% off)
• Purview suite add-on: $5/user/month (50% off)

Now is the best time to lock in customers on the most favorable pricing before prices increase in July. These upgrades reduce complexity, address common security gaps, and set customers up for what comes next in productivity and AI.

For their partners, Pax8 provides a Microsoft 365 Renewals Guide that offers critical guidance during the January to March period, when 45 percent of these solutions come up for renewal.

The Microsoft 365 Renewals Guide helps structure proactive renewal campaigns, the white-label toolkit accelerates customer-facing outreach, and the Modern Work container enables standardized, scalable service delivery.

Give Customers a Fresh Look

Renewals also change the tone of the conversation. When customers take a fresh look at their Microsoft stack, partners have an opportunity to discuss Microsoft 365 Copilot as part of a broader modernization effort—not a one-off add-on, but a tool directly tied to how work gets done.

Here, Pax8 has additionally made it easier for partners in its Copilot blueprint that shows how they can achieve strong and growing return on investment (ROI).

​Microsoft has publicly reported tens of millions of Copilot users and sustained quarter-over-quarter growth, signaling strong momentum and growing customer interest across segments. Positioned correctly, Copilot becomes part of an ROI-driven discussion about efficiency, workflow improvement, and long-term competitiveness—rather than a standalone license decision.

​By planning well for renewals, partners can benefit, as well. By bundling upgrades, security capabilities, and Copilot licenses into renewal motions, MSPs can increase average revenue per customer while unlocking CSP incentives and promotions that directly support margin growth.

​At the same time, standardizing customers on more advanced Microsoft SKUs reduces operational complexity and supports more scalable service delivery.

The Time is Now

​Timing matters. This renewal cycle overlaps with several time-bound Microsoft offers designed to accelerate adoption. New Microsoft 365 Copilot Business standalone and bundled solutions, and discounted Purview Suite pricing, make AI-powered productivity and security even more accessible for SMBs.

​When integrated into renewal conversations, these promotions create urgency and help customers commit to longer-term modernization plans.

​For MSPs, this is a moment to act, not react.

Renewals provide a chance to introduce Copilot, expand security and compliance services, and reinforce your role as a trusted advisor helping customers prepare for what’s next. With the right groundwork, CSP renewals stop being a once-a-year scramble and start becoming a consistent source of growth.

Get in touch

Pax8 partners can schedule a call today with their Microsoft team for tailored support on how to build AI-upgrade paths for every client this renewals season.

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