The Cloud Marketplace of the Future

Each of your customers faces daily cybersecurity challenges—whether they know it or not. Too often, customers aren’t aware of the biggest security gaps. Pax8 can help you change that.

Pax8’s new Security Coverage feature is part of the Opportunity Explorer inside the Pax8 Marketplace. It’s an analytics engine that evaluates your customers’ environments, comparing them to recommended cybersecurity frameworks, and suggesting vital improvements.

Security Coverage is a win-win for you and your customers. They get a reliable report detailing security gaps, and you get an additional set of upsell and cross-sell opportunities to further establish you as a trusted source and increase your overall revenue.

The timing of this opportunity couldn’t be better. With security risks on the rise, research firm Gartner predicts worldwide spending on information security will reach nearly $240 billion in 2026. That’s an increase of over $40 billion from a high of $193.4 billion in 2024.

Despite dramatically increased spending, most SMBs are not equipped to address modern security issues, according to a ConnectWise report. Bottom line: both your current and prospective customers could really need your help.

Helping Your Customers by Leveraging “Intelligent Defense.”

The Security Coverage feature in Pax8’s Opportunity Explorer enables you to leverage AI to identify and fix security issues across your entire customer base.

The system compares their protection levels to an established set of recommended security stacks and highlights the customers who need additional solutions. Then, it helps you turn those insights into proposals and quotes.

The types of issues Security Coverage surfaces vary by customer. Some of the more common problems include missing key security features, such as endpoint, identity, and email protection. And it can identify accounts that don’t align with industry security frameworks, such as the CIS Critical Security Controls v8.

Pax8’s security platform also helps you identify customers whose current security stacks lag behind those of other similarly sized organizations or those in the same industry.

Welcome to the Pax8 Managed Intelligence Era

Security Coverage is part of a broad Pax8 initiative that empowers partners to make smarter, faster, and more informed decisions by leveraging data. The company says its goal is to create an intelligent Marketplace that anticipates your clients’ needs, helping you be proactive and serve them with clarity and confidence.

To get started, navigate to Security Coverage in the Pax8 Marketplace within Opportunity Explorer to visualize your clients’ current security posture for each of the 18 CIS Controls.