The Cloud Marketplace of the Future
From MSP to MIP: A Clear Path into the Agentic Economy
Pax8’s MIP Playbook demonstrates to partners how to evolve into Managed Intelligence Providers—utilizing agentic workflows, measurable outcomes, and tangible business impact to transition from software delivery to the era of intelligent services.
November 13, 2025
Author: Ed Moltzen
As the next era of IT moves from tech management to managed intelligence, channel partners are entering into a new world.
The focus has never been greater on the value of actionable intelligence and better, stronger outcomes. It requires a new way of thinking and a brand-new playbook.
From Reactive to Proactive
That is the thesis of Pax8’s new Managed Intelligence Provider (MIP) Playbook—and it’s a pragmatic one. The MIP Playbook outlines how partners transition from reactive service delivery to proactive, data-driven decision support measured by outcomes, rather than tickets.
“The first two decades of the cloud era saw SMBs reinventing themselves as SaaS-powered organizations,” the Playbook tells us. “But with the advent of AI, we’re witnessing another profound reconfiguring of markets.”
The MIP Playbook Gives You the Keys to the Ignition
More than ever, channel partners will find themselves essential. That is, if they can meet the needs of the Agentic AI era. Pax8 is leading the industry in developing a strategic approach. Its MIP Playbook is a launchpad for partners to enter this new atmosphere. The Playbook starts with transformation. Partners surface “process debt,” align around one high-impact outcome, and use agents to prove value quickly—often by becoming “Customer Zero” first. That focus on thin-slice wins and measurable impact keeps projects out of pilot purgatory and builds internal credibility for scale.
From there, the MIP Playbook delivers five Plays you can use for a workable rhythm:
- Discover: Run structured readiness and outcome mapping to find the first, provable use case.
- Sell: Shift the conversation from licenses to results.
- Buy: Curate trusted agents and prebuilt workflows (not just tools) and deploy them with low friction.
- Build: Combine horizontal agents that span departments with vertical ones built for specific industries and integrate them to reflect how clients work. This play is predicated on delivering proprietary agents focused on specific business needs.
- Manage: Keep what works in motion, while retooling functions like data governance.
A Complete Approach to Working With Partners
Pax8 provides Mission Briefings, Bootcamps, and training for its partners to gain, build, and refine the skills needed to make the move to managed intelligence. It provides utilities, marketing support, and streamlined billing that factor in the new AI agentic models.
Now Pax8 is preparing to launch, through Pax8 Academy, Introducing the Managed Intelligence Provider—a new course for solution providers to build their understanding of AI agents and why they are reshaping the future of business.
The Playbook connects that rhythm to real infrastructure, showing partners how to operationalize each step instead of leaving it as theory. The Pax8 Agent Store – which goes live in the first half of 2026 – will function as a talent marketplace for digital labor—voice AI for front-of-house, compliance bots for PII, finance agents for close and reconcile—delivered with vetted security, interoperability, and a clear path to monetization.
The effect is cumulative: outcomes stack and so does trust. To learn more, download the Pax8 MIP Playbook now.