The Cloud Marketplace
of the Future

Worldwide spending on AI will explode this year, as Gartner Group now forecasts 76 percent growth in that segment alone during 2025.

The implications - and opportunities - for MSPs have never been clearer: Future success in the cloud marketplace will be tied to AI spending increases that are already taking place.

“GenAI will have a transformative impact across all aspects of IT spending markets, suggesting a future where AI technologies become increasingly integral to business operations and consumer products,” Gartner wrote in its forecast announcement.

Grand View Research also projects that overall cloud spending will grow more than 20 percent annually over the next five years.

Ready or not, here it comes. And MSPs will want to be ready.

“The future does not wait. It’s moving at a pace that we can’t afford to ignore,” said Ryan Walsh, co-founder and chief strategy officer of Pax8, during The Channel Company’s March XChange event. “And the question is, are you moving with it, or are you standing on the sidelines waiting for things to stabilize?”

Kickstart your push into the cloud marketplace

To help MSPs forge an easier path amid the changes in the cloud marketplace - whether related to AI, cybersecurity needs, or other shifts in technology - Pax8 is launching its OneCloud Kickstart Program.

Designed in partnership with Microsoft, the OneCloud Kickstart Program is built to help MSPs deliver the full Microsoft stack.

Copilot is one example of AI that has become essential for MSP customers. Now embedded into Microsoft’s productivity suite, it becomes a face for AI advances from the spreadsheets and documents to simple coding. When MSPs add Copilot to the conversation they aren’t just adding a new product. As a trusted advisor, they deliver enhanced productivity, efficiency and workflow and task automation.

Pax8 eliminates cloud marketplace barriers

The OneCloud Kickstart Program fits into Pax8’s cloud marketplace strategy. Pax8 has eliminated barriers to entry for MSPs to become partners and provides discounts on licenses and access to sales, marketing, and training resources.

This is key. Pax8 pioneered the cloud marketplace for MSPs, and independent analysts see this approach as more timely than ever.

“Cloud technology has fundamentally altered how businesses operate by enabling them to navigate technological limitations and find creative solutions,” Grand View Research said. “Market trends directly influence a company's investment strategies, digital decision-making processes, and selection of vendors and technologies.”

Vendors that adopt AI quickly and seamlessly will likely find themselves at the top of the list.